Social Media is a great way to generate traffic to your website
and leads for your business. Google+, as one of the newer networks has a
lot to offer. Here are five ways you can use Google+ as a Lead
Generation Tool.
1. Boost your Adwords campaign with +1's
The Google "like" button is the "+1" that people can click to show that
they enjoy or "like" your content. The "+1" button can show up
everywhere: in Google's search results, your Google+ profile or page and
even in your AdWords ads.
When you link your AdWords ads to your Google+ page your friends,
family and clients can support you by clicking that "+1" button. This
will help you by increasing your social awareness and relevance.
To start this process, you need to have your website linked with your
Google+ page, and verified that it is your page. There will be a check
mark next to your website link on your Google+ page once your website is
verified. Then you need to link your website to your Google+ page. You
can do that by adding a Google+ badge to your website.
Once these pages are linked you can enable social extensions in your
Adwords Ads. Google will then see who "+1'd" the page and link it to the
landing page you are advertising. This will lead to more visibility and more exposure.
2. Share your content
You can share content on your page which should inspire discussion if it is interesting enough, and send visitors to your website.
You can use a variety of content such as:
Blog posts
Images
Videos
Webinars
Reports
Interviews
Ebooks & whitepapers
When you post content, make sure you use the same language you use all
the time, making it personal. You can also add a signature like you do
in an email.
You can get more "+1's" by mentioning other users adding "+1's" next to
their posts. You will then appear in search results next to their name.
The more content you share with your contacts, the more links you have back to your website and the more opportunity
for the right people to find you. Do experiment with images on Google+
as you can link each image back to your website. You can also make your
Google+ page look amazing with images.
3. Connect with your circles
One feature that Google+ has is its circles where you can place different clients in different circles and market specific relevant content to each circle. You can place each contact in a circle that is relevant to them. Or you can ask your new contacts in which circle they would like to be.
You can then segment the content and send targeted content to each
circle. You can even use the "notify" feature to send them an email.
Just make sure your content is excellent and relevant otherwise they
are going to be irritated by it and mark you as a spammer. They can even
mute your posts or block you altogether, and you don't want that.
4. Add a +1 Button and a Google+ Badge to your website
A +1 Button or a Google+ Badge linking to your Google+ page from your website is a great way of getting more traffic
and therefore more prospects. You should add the "+1" button at the
bottom of every blog post, and the Google+ badge in the side bar.
This enables people to share it on their profiles or pages, which will
give you more visibility, and a higher rank in Google's search engine,
which is what it is all about.
5. Events & hangouts on Google+
The
Google+ Events feature is superior to that of other networks because it
is integrated with Google+ Hangout, Google Search results and Google Calendar. Your followers can also share their experience at your event which they can't do in most of the other social networks.
Because of the integration with Google Calendar when people sign up for
your event it automatically goes to their calendar as well, reminding
them to attend. Google Calendar sends reminder emails as well.
Google Hangouts can work together with Google Events. This is a great
video tool where your followers can meet you and see you.
You can see that Google+ has a great variety of ways for you to interact with your target markets and to generate new leads for your business.
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